EDITORIALS

In my more commercial work, that is shot digitally, I show a more generic way of shooting, but still with an obvious personal touch. It’s a tad romantic and it definitely flirts with different kinds of lighting. I always try to translate an emotion through the picture, since I believe that a picture has to have a purpose in order to make an impact, impression or a difference. Wether it’s to sell a product or to bring forth a feeling, the picture has to tell you something. Otherwise you might as well just be starring at a blank page. I take that very personal opinion with me in every job I do for a client. Press each photo to see in smaller versions.

Work for Mountain Works in May 2021. Full creative freedom. Shoot and editing made by me. The directions for the shoot was "Urban vibe with a classic feel".

Shoot for Madlady in Malmö in March 2021. Styling, set up and photo by me based on a small number of products. I got directions to create a edgy, minimalistic and cocky yet commercial editorial with confident girls for "Womans Day".

Work for Mountain Works. Shot in 2020. The theme was "Jackets", I was given full creative freedom over this shoot, as long as it stayed classic. I decided to go for a simpler look to highlight the earthy colors and connection to nature. To create a a more grand feeling i decided to work with a lot of frog perspectives.

Another job for Mountain Works in 2020. Here the same deal as earlier implied, me working with practically full creative freedom as long as it stayed classic. Here I went for a more urban look with just a hint of nature tho, to create rather a "cool classic" vibe than a "classic commercial " vibe.

For XXL, the campaign "Just Add You". The goals was to create a cozy autumn feeling which would make you want to go outside even when the cold winds are coming. We worked with the golden sun, some natural lighting and with the murky natural green colors of the woods. The feeling even translates into the black and white photos.

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